The most painful situation the writers of this Velveeta commercial could come up with was ... a male book club. That's right: talking about books with other men is equivalent to torture. Of course, the sidekicks are willing to suffer through such torture to win the Velveeta prize.
But who knows, perhaps this advertisement is particularly effective among Velveeta's target demographic. After all, only illiterate people would be stupid enough to eat radioactive-colored orange goo.
It's sad when reading is depicted as boring. Their loss. Enjoy your saturated fat.
Posted by: Daniel Gardina | January 23, 2012 at 07:28 PM
what do members of a male book club and south carolinians have in common?
They eat velvetta?
at least the book club members are reading.
Posted by: carole | January 24, 2012 at 06:18 AM
it's not sad. it's good writing. these guys know their audience. maybe you should eat velvetta instead of talking about reading with your bros. it might help your writing.
Posted by: jack | February 03, 2012 at 11:00 AM
funny and weird--thanks for posting.
Posted by: sp | February 09, 2012 at 01:06 PM